Integrations

CartGenie

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Facebook Ads

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Connect CartGenie to Facebook Ads to automatically add customers to Custom Audiences for retargeting, lookalikes, and conversion-focused campaigns.

Integration Guide

Facebook Ads (Meta Ads) offers powerful tools for reaching and re-engaging customers across Facebook, Instagram, and the Meta network. With CartGenie’s Zapier integration, you can automatically send customer data to Facebook Custom Audiences – allowing you to retarget buyers, build lookalike audiences, or exclude past purchasers from future campaigns.

This connection turns your CartGenie order activity into a high-converting ad strategy, all without manual syncing or CSV exports.

Key Benefits

  • Real-time audience syncing – Automatically add new customers to Facebook Custom Audiences.
  • Build high-converting lookalikes – Use your best customers to find more just like them.
  • Exclude past buyers – Prevent showing the same ads to customers who’ve already purchased.
  • No manual uploads – Keep your audiences fresh and relevant with zero manual effort.

How it works

Using Zapier, you can set up CartGenie triggers like “New Order,” “New Customer,” or “New Subscription,” and send that data (such as customer name, email, or phone number) to your selected Facebook Custom Audience.

Once added, you can use that audience for direct retargeting, building lookalike audiences, or segmenting by behavior (e.g. VIP customers, one-time buyers, churned users). CartGenie data keeps the audience current, helping you stay relevant and improve your return on ad spend (ROAS).

This integration is ideal for scaling ad campaigns with precision targeting based on real customer actions in your store.