Google Ads

Google Ads allows you to run targeted ad campaigns across Google Search, YouTube, Gmail, and millions of partner sites. By integrating CartGenie with Google Ads through Zapier, you can automatically add new customers, high spenders, or specific buyer types to your Google Ads audience segments – enabling you to deliver highly targeted remarketing and lookalike campaigns without manual uploads.

This integration helps you get more value from your ad spend by reaching the right people at the right time, based on real CartGenie data.

Key Benefits

• Automated audience syncing – Add customers to Google Ads audiences in real-time based on order activity.
• Smarter retargeting – Show ads to people who’ve purchased specific products.
• No CSV uploads – Keep your Google Ads audiences fresh without lifting a finger.
• Support for Customer Match – Use email addresses from CartGenie to target users across Google properties.
• Boost ROAS – Reach high-intent users and reduce wasted ad spend.

How it works

Using Zapier, you can set up triggers like “New Order,” “New Customer,” or “New Subscription” in CartGenie. When those events occur, Zapier can automatically send the customer’s email and other identifying info to Google Ads and add them to the appropriate audience segment.

This makes it easy to build audiences for upsells, cross-sells, repeat buyers, churned customers, or high spenders – all synced automatically. You can then use these segments in Customer Match campaigns to serve targeted ads across Google Search, YouTube, and Display.

The result is a more personalized ad strategy powered by real-time purchase behavior.

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