How We’re Building the Ecommerce Platform Webflow Should’ve Been
Let’s start with the obvious: Webflow is a phenomenal platform for design. But when it comes to ecommerce? It’s been stuck in 2019.
If you’ve ever tried building a serious online store with Webflow, you’ve probably felt the friction: rigid checkout flows, limited numbers of product variants, no subscriptions, missing API endpoints, and a backend that feels more like an afterthought than a modern selling tool.
We felt it too. And instead of waiting around, we built CartGenie. While we're still young – we're building fast. And we already have a number of features that Webflow Ecommerce does not.
Why We Started CartGenie
We didn’t set out to build just another ecommerce tool. We set out to build the ecommerce platform that Webflow users were actually asking for. One that works with your Webflow site—not around it. One that respects your design freedom but doesn’t sacrifice the functionality serious stores need.
Here’s what that looks like in practice:
1. Native Feel, Modern Power
Your products live inside your Webflow site. Not a separate subdomain. Not a clunky iframe. Your cart, your checkout, your product pages—styled and structured exactly how you want them.
But behind the scenes? It’s powered by a real ecommerce engine. One that supports:
- Flexible discounts and coupon logic
- Real subscription products
- Multi-product variants
- Inventory and order management
- Tax and shipping logic
- Address validation
- Sales analytics
You get the modern backend you’d expect from a serious ecommerce platform without giving up the visual control that brought you to Webflow in the first place.
2. Built for Stores That Want to Scale
As a bootstrapped company, we understand the need to start lean. When every dollar counts, you can't afford to be paying a percent of your sales or a subscription fee.
That's why we created a FREE plan for CartGenie! This isn't your typical free plan that only works on webflow.io staging sites... Our free plan gives you access to all of our platform features – even on a live domain!
CartGenie isn’t just for launching your first product. It’s for Webflow stores that are growing—or ready to.
3. Fast, Focused Product Development
No more waiting on annual Webflow updates. We’re shipping weekly.
Everything we build is shaped by real feedback from Webflow store owners who are actively selling.
And when new needs arise, we’re ready to move fast. That’s the benefit of being independent and focused solely on ecommerce for Webflow.
We’re also laying the groundwork for more powerful tools including a bundle with unlimited access to Monto's powerful abandoned cart recovery app, loyalty programs, reviews, customer dashboards, affiliates, and more!
See our roadmap here and add your own suggestions for what we should add next.
4. Migration Without the Migraine
Moving off Webflow Ecommerce shouldn’t mean starting from scratch. We built CartGenie to make the transition painless:
- Automatic import of Webflow Ecommerce products, categories, and orders
- Manual import of products & categories
- Designer extension for converting page elements to CartGenie
- Page validator to ensure everything is set up correctly
- Free migration support
Our team has been building tools for Webflow for years. We know what works—and what breaks.
This Isn’t Just a Plugin – It’s a Platform.
CartGenie is not a workaround. It’s a fully built, Webflow-native ecommerce platform made for teams who want more out of the store they already love designing in.
We won’t pretend we have everything yet – CartGenie’s still young. But we’re building fast, shipping weekly, and focused entirely on one thing: Giving Webflow stores the ecommerce platform they’ve been waiting for.
👋 Ready to try it out?
Join CartGenie and see what Webflow Ecommerce should have been.